The Guerrilla Marketing Handbook (Guerrilla Marketing) (edit title)

Shelfari edited the description of The Guerrilla Marketing Handbook (Guerrilla Marketing) Friday, July 31 2009.

• This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Shelfari edited the contributors of The Guerrilla Marketing Handbook (Guerrilla Marketing) Wednesday, July 22 2009.

• Added a contributor: Jay Conrad Levinson: (Primary Author)
• Added a contributor: Seth Godin: (Primary None)

Shelfari edited the first sentence of The Guerrilla Marketing Handbook (Guerrilla Marketing) Thursday, July 16 2009.

• At first glance, most of the techniques described in the Guerrilla Marketing Handbook seem tailor-made for the small businessman, and many of them are.