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Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity... read more
First Sentence
At first glance, most of the techniques described in the Guerrilla Marketing Handbook seem tailor-made for the small businessman, and many of them are.
Table of Contents
Authors & Contributors
- Jay Conrad Levinson (Author)
- Seth Godin
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