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Liked It “There was a lot of interesting stuff and stories, but it seemed to get kind of long.” see full review » see other reviews » |
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“There was a lot of interesting stuff and stories, but it seemed to get kind of long. ”
Chad Bordeaux wrote this review 2 weeks ago. ( reply | permalink ) Was this review helpful? Yes | No
“Loved it! Clear and well written, with lots of interesting stuff! ”
mariamcm wrote this review Sunday, November 1 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Understand why you buy what you don't need. It is all based on neuropsychological marketing. You can do anything about it, unless you understand it.”
Mattlee wrote this review Saturday, October 31 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Great so far”
John G wrote this review Tuesday, September 29 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Interesting premise. As this develops, there are tremendous potential. However, currently, while it's interesting news on how people make decisions, not too much actionable news right now... ”
Jeannie C wrote this review Sunday, September 27 2009. ( reply | permalink ) Was this review helpful? Yes | No
“fMRI technology show why what we do is different than what we say, or think.”
Wendy K wrote this review Monday, September 21 2009. ( reply | permalink ) Was this review helpful? Yes | No“very readable...now it all makes sense!!!
Technology wrote this review Wednesday, September 16 2009. ( reply | permalink ) Was this review helpful? Yes | No
essential for educators
how any brain 'sees' advertising and marketing and products
education is a more difficult 'sell' now than ever before, buy-ology begins to explain why the 'engage don't enrage' approach is the only approach...”
“Interesting but not earth-shattering, and petered-out toward the end. Maybe it would mean more to people actually in the business of advertising.”
Emily G wrote this review Wednesday, September 16 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Another great book I've used in determining the what, where, when and how in library displays.”
Lana Sylier wrote this review Tuesday, September 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
