Buyology by Martin Lindstrom - Shelfari

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Description

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware... read more

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Martin Lindstrom (Author)

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