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Description edit
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware... read more
Ridiculously Simplified Synopsis edit
- - Why we buy is not as easy as most think - our brains tell us more than you realize when it comes to consumerism
Characters/People edit
- Dr. Calvert: Add a description of this character.
- Johnson
- Calvin Klein
- Seki
- Coke: Soda conglomerate
- Silberstein
- Ralph Lauren
Setting & Locations edit
- United States
- Japan
- London
- America
- U.k.
- Germany
- England
- China
- Paris
- Australia
- New York City
- Italy
- Rizzolatti
- Tokyo
- Ouizmania
- Denmark
First Sentence edit
Let's face it, we're all consumers.
Table of Contents edit
Chapter Overview: Introduction
Chapter 1: A Rush of Blood to the Head
Chapter 2: This Must Be the Place
Chapter 3: I'll Have What She's Having
Chapter 4: I Can't See Clearly Now
Chapter 5: Do You Believe in Magic?
Chapter 6: I Say a Little Prayer
Chapter 7: Why Did I Choose You?
Chapter 8: A Sense of Wonder
Chapter 9: And the Answer is...
Chapter 10: Let's Spend the Night Together
Chapter 11: Conclusion
Glossary edit
- MRI: Magnetic resonance imaging.
- fMRI: Functional Magnetic Resonance Imaging. Measures the hemodynamic response (change in blood flow) related to neural activity in the brain.
- SST: Steady-State Typography, tracks rapid brain waves in real time.
- Mirror Neurons: Neuron that fires both when an animal acts and when the animal observes the same action performed by another.
- Somatic Marker: Mechanism by which emotional processes can guide or bias behavior, particularly decision-making.
Authors & Contributors edit
- Martin Lindstrom (Author)
Other Contributors:
- Paco Underhill (Foreword)
- Don Leslie (Narrator)
First Edition edit
Original Language: English
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: 2008
ISBN: Add the ISBN.
Page Count: 256
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: 2008
ISBN: Add the ISBN.
Page Count: 256
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.834
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