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Liked It “This book really helped me to wrap my brain around the idea of social media although it talks more about clickstream which is important background information to have as you delve into social media.” see full review » see other reviews » |
Didn’t Like It “I just finished this book and ... well ... I'm kind of neutral about it, quite honestly. Not exactly sure what I expected from this one. When I saw this on the library's New Releases shelf, I picked it up because the premise reminded me of Freakonomics (Bill Tancer occasionally guest-posts on the...” see full review » see other reviews » |
Newest Reviews
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“Highly recommended. How they know what we are doing!”
Mattlee wrote this review Tuesday, November 3 2009. ( reply | permalink ) Was this review helpful? Yes | No“This book it´s awesome, Bill Tancer shows how improve your site in the web world wide”
Bruno G wrote this review Friday, September 11 2009. ( reply | permalink ) Was this review helpful? Yes | No“This book really helped me to wrap my brain around the idea of social media although it talks more about clickstream which is important background information to have as you delve into social media.”
Jen Szunko wrote this review Thursday, June 18 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Some interesting info and can see the potential for these tools in business. Certainly worth a read for marketing people in any industry.”
Scott C wrote this review Friday, May 22 2009. ( reply | permalink ) Was this review helpful? Yes | No“I just finished this book and ... well ... I'm kind of neutral about it, quite honestly. Not exactly sure what I expected from this one. When I saw this on the library's New Releases shelf, I picked it up because the premise reminded me of Freakonomics (Bill Tancer occasionally guest-posts on the Freakonomics blog) and The Tipping Point, all of which I enjoyed.
Betty & Boo's Mommy wrote this review Thursday, May 21 2009. ( reply | permalink ) Was this review helpful? Yes | No
But at the end of the day, Click was a bit too technical for me. That's not to say that Mr. Tancer has written a bad book. In fact, he comes across as a very earnest, smart individual. If you're familiar with the intricacies of search engines and SEOs, data and statistics, market research, etc., then you might enjoy this; I'm just not sure of Click's appeal to the typical Internet user.
In deciding what to write, I thought, "Well, did Click answer its own question of what millions of people are doing online and why it matters?" Yes and no. What are we doing online? We're searching on more specific terms and saving a co-pay by using Google as our shrink. (Search terms on fears and how to do things are particularly popular.) We're searching for prom dresses in January when retailers aren't advertising them until March or April. (Um ... the last prom I went to was before the freakin' computer was invented, much less the Internet, but I can tell you I distinctly remember going shopping IRL in the dead of winter for my ruffled-to-the-max-lace-laden-floor-length peach gown.) Why does this matter? Because we - our society, our culture - are changing as a result of what we're doing online.
Well ... yeah. I don't think anyone can really argue with that.
I'm giving this a 2.5 - more than "I didn't like it" but a little less than "I enjoyed it." Some people might be fascinated with this subject matter and hence, might love this. If that sounds like you, then give Click a try.
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“I love how this book mixes the hard data with weird, quirky online trends to create a new way of looking at the information. Some of my favorite books approach sociology like the author does in this book: how we can get insight out of patterns in our lives, and then apply that information. This is a great nonfiction choice for adults, especially those in the "information" business, or even those with just an interest in new ways of looking at technology and its affect on people.”
MsWrobel wrote this review Wednesday, March 18 2009. ( reply | permalink ) Was this review helpful? Yes | No
“I work with search data and found this book to be a cool perspective of online behavior. It wasn't in depth, or very technical which made for a quick read. The author's sense of humour brought some levity to the content. Overall it was an informative read for conversation sake but not much for specific business application.
Mitch Gallant wrote this review Tuesday, March 3 2009. ( reply | permalink ) Was this review helpful? Yes | No
Worth the read.”
“I'm neutral on this book. I didn't dislike it, but it really didn't do anything for me, either. Of interest to internet marketers and business owners. ”
Ugetta L wrote this review Sunday, February 15 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Interesting but not earth-shattering. No rush to read it.”
TheLibrarian wrote this review Tuesday, December 16 2008. ( reply | permalink ) Was this review helpful? Yes | No
“I skimmed through this book and found it mildly interesting. That said, I loved the authors sense of humor and curiosity. Many of the data points he uses as examples really are startling and intersting - a great commentary on human psychology turned into real life applications (ie clicking).”
msirkin wrote this review Monday, December 8 2008. ( reply | permalink ) Was this review helpful? Yes | No
