Books

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Description

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints... read more

Ridiculously Simplified Synopsis

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Authors & Contributors

  1. Pete Blackshaw (Author)
 

Books with Additional Background Information

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Books That Influenced This Book

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