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Description
Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft... read more
First Sentence
Table of Contents
Authors & Contributors
- Jonathan Salem Baskin (Author)
Books with Additional Background Information
List the books that contain additional information about this book.
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