The Momentum Effect: How to Ignite Exceptional... by Jean-Claude Larre?che?,... - Shelfari

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Description

One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing... read more

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Jean-Claude Larre?che? (Author)
J.C. Larreche

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