“The preponderance of negative reviews on Amazon suggest just how many people are missing the nuances of the thoughts in this book. Even for the many books they mention, this book is built upon those thoughts and takes them forward.
While there are too many key principles to share here, a fundamental one rests on the fact that design and change are inextricably related. "Most change initiatives that end up going nowhere don't fail becuase they lack grand visions and noble intentions. They fail because people can't see the reality they face."
A key element of successful change is the ability to embrace existing realities.”
