We Are Like That Only: Understanding the Logic of Consumer India (edit title)

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Liked It Rated 4 stars “Good insights to explore the opportunities of great consumer base of india which unlike any other market in the world because of diversity” see full review » see other reviews »

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  • Rated 4 stars

  “Good insights to explore the opportunities of great consumer base of india which unlike any other market in the world because of diversity”

  jthakur wrote this review Thursday, September 17 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “A very interesting non-fiction published in 2008. Rama Bijapurkar has analysed incisively the consumer preferences of the average Indian. She explains why many products, launched with much fanfare in India, failed to catch the consumer's fancy. Rama effectively combines meticulous research with a humorous writing style.
  
  The only flip side I noticed is that the book drags in the middle - something akin to watching the slog over in a cricket match. ”

  gopiwarrier wrote this review Friday, November 7 2008. ( reply | permalink ) Was this review helpful? Yes | No