Persuasion is a well-covered topic in the business press, but author Dave Lakhani comes at it from a different perspective. His mother was part of a strict religious cult and until he was 16, Lakhani also was a member. He left voluntarily and decided to find out what persuasive techniques had drawn his mother into the group, and what eventually allowed her - albeit reluctantly - to leave its grip. Lakhani approaches persuasion from the perspective of cultists and serial manipulators, and acknowledges its potential misuse. He presents fresh insights and recommendations for its more ethical applications. getAbstract finds this book convincing, tightly written and packed with valuable techniques.

If you are looking to become more of an influential person, then this book is perfect for you. This is by far one of the best books I have read on persuasion (and I have read quite a few). If I were you I would buy this book right now. Also another quality book on persuasion is "The Art Of Woo." Get this one as well and then review both often, take notes, and underline the good stuff. This will ultimately allow you to achieve your goal of becoming more persuasive, which we all know is vital if you desire success in life.

Thus far it is a fairly good book. I am into the third chapter now, and I can say there are quite a few thoughts in the book which turn a light on. good read id say. i look foward to finishing it up.

I am actually reviewing the audiobook from audible.com, but I enjoyed this book so much that I am going to be ordering the physical book for quick reference purposes. Dave Lakhani really has a wealth of information and understanding of how to help people improve their ability to persuade others effectively. This is currently the first book I recommend to others looking for a way to improve their persuasion and selling skills and I expect it to remain my first recommendation for a long time.

Dave Lakhani has done it again! Get this book today and it will immediately change your life-- your life does need changing, doesn't it?
It is loaded with practical, you-can-use-it-right-now tips for all situations where you want the other party to come to the correct conclusion which happens to be yours.
Also, see Dave's book Power of an Hour. A great book as well.
No, I'm not related to him.
Happy persuading!
Robert Mimm, Wesley Chapel, FL