The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
 

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

by Kevin Hogan

This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines -... (read more)

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Kathryn H
  • Rated 5 stars

THE textbook on how to get others to do want you want them to. How NOT to get taken advantage of. The Win/Win outcome. The ultimate book on persuasion and influence.

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  • Jacque

    jacque said:

    what is the primary 'take home message' of this book?

    posted Wednesday, March 19 2008 ( | view 1 reply )
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