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“Hands down the most inspiring marketing book I've read.”
Sean M wrote this review Thursday, November 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“No matter what business you're in, creativity is required for success in today's challenging business climate. This book tells stories that can inspire a creative culture no matter what kind of business you happen to be in. Fallon & Senn share stories about their wins and their losses. Sometimes they made difficult choices to hold on to their culture and even had to fight for it. Juicing the Orange is a great case study in how creativity is fostered and how to hang on to it as your company grows.”
Catherine G wrote this review Tuesday, October 14 2008. ( reply | permalink ) Was this review helpful? Yes | No
“A good book on advertising and marketing strategies on how to develop a brand, overcome brand problems, reviving brands, choosing the best media, etc.”
Careers and Employability Centre wrote this review Thursday, July 24 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Ever since I started working in the advertising world, I've begun to read the books published by advertising agencies. A lot of them promote their agencies work, and rightfully so. I've grown to appreciate the agencies, finding them to be incredibly creative and have a firm grasp of Peter Drucker's marketing concept--the idea that an organization has to create results outside of its four walls. I enjoyed this book, it's not a masterpiece but if you work in advertising it's worth a look.”
Ron B wrote this review Sunday, February 17 2008. ( reply | permalink ) Was this review helpful? Yes | No
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