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Description
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their... read more
First Sentence
In 1980, when we first contemplated starting our own agency, the advertising world was buzzing about something called "media leverage."
Table of Contents
Authors & Contributors
- Pat Fallon (Author)
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