Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line.
Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize—but they inadvertently stifle it, or channel it in ineffective ways. Juicing...
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