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Liked It1 of 1 members found this review helpful “In preparation for the launch of the iPhone 3G, I decided to try to get into Inside Steve's Brain. This recently became one of the trendy technology books, presumably due to everyone's desire to be as innovative as Steve Jobs (or at least learn some of his special tricks.) I had low...” see full review » see other reviews » |
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“This book is a biography of a man that changed the way we use technology today. As you read through this book you will see how he builds up a new computer company, and how he keeps it from going out of business. This book is a little bit more than a biography because it has strong elements that help strengthen Apple and Steve, this makes for a much better and interesting story. The author interviewed many people that formerly worked at Apple and they give great opinions about him. I highly recommend this book to people who enjoy technology, or just want to know more about Apple or Steve Jobs.”
Drew T wrote this review Thursday, November 5 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Great insights, a must read for entrepreneurs.”
Vicente Mundim wrote this review Friday, October 30 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Good analysis about the strategy of Apple and how Steve Jobs influenced it. A small but very interesting talk about vertical integration and how you can compare this strategy to other companies in the tech sector.
Terence wrote this review Monday, September 28 2009. ( reply | permalink ) Was this review helpful? Yes | No
Finally, I liked the ideas of putting at the end of each chapter a list of the important points, helping the reader remembering the take-aways from the chapter.”“So far its a great read. Jobs is a hard man, but he is genius. His business ways are expeptional.”
Herman S wrote this review Monday, September 21 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Um bom livro, simples e direto. O único problema que encontrei foi alguns desacordos com alguns pontos estabelecidos. Mas tratando-se da mente de Steve fica claro esses "paradoxos".”
Julio Neto wrote this review Monday, September 14 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Steve Jobs is a genious! ”
Gabii N M wrote this review Wednesday, September 2 2009. ( reply | permalink ) Was this review helpful? Yes | No
“O autor cumpre o que propõe: entender como funciona a cabeça de Jobs a partir de suas atitudes e como elas guiaram a Apple e o mercado de tecnologia.”
Carlos Eduardo wrote this review Saturday, August 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
“I had expected the book to cover more of the man — not the business of the man. Apple is a marvel of tech companies, but Apple itself is no Steve himself. That said, for what it is, this book is a reflection on the history of Apple Computer — their strong points and a few of their short-comings they've had to overcome. It is informative, and at times insightful.
Joe wrote this review Monday, July 20 2009. ( reply | permalink ) Was this review helpful? Yes | No
On the other hand, most of the information is recycled from blogs. I know the information is interesting and reliable information, but knowing that I could've got the information if I'd been reading someone's blog for the past couple years cheapened the value of the book for me.
Last, I think the first half of the book is an appealing read. It has more to say about Steve and the formative years of Apple. The second half became hard to follow. I wasn't sure where it was all heading. I thought to myself that the last portion was trying hard to reach a goal number of pages. It lost it's flavor.”
“Cool insight about Apple best practices”
marjanpanic wrote this review Monday, July 13 2009. ( reply | permalink ) Was this review helpful? Yes | No
“O livro é muito bom, porém tem uma peculiaridade interessante: ele [o livro] não termina! O autor simplesmente resolveu PARAR de escrever. Sem nenhum desfecho ou sintoma de que teria uma continuação no forno...
José V wrote this review Tuesday, June 2 2009. ( reply | permalink ) Was this review helpful? Yes | No
Ressalto ainda outra característica importante para o preparo psicológico de quem vai ler: o autor não faz nenhuma questão de ser imparcial. Leander Kahney é apaixonado por Jobs, pela Apple e por tudo que orbita por ali. Apesar disso (ou em razão disso), ele faz algumas análises bastante interessantes sobre os principais concorrentes da Apple (Microsoft, Sony, IBM, etc.)
Mas não me entenda mal! O livro certamente vale a pena ser lido. Além de uma coletânia de diversas citações famosas (e outras nem tanto) de Steve Jobs, o texto me forçou a pensar "onde eu estive no final da década de 80 e na década de 90 que estava tão alheio a tudo que estava acontecendo no mundo?!?".
Último detalhe: desnecessário o "wrap-up" no estilo "moral da história" feito ao final de cada capítulo. Afronta a inteligência do leitor...”
