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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport (edit title)

Barbara Smit (Author) (edit contributors)

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Description

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In... read more

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Authors & Contributors

  1. Barbara Smit (Author)

Popular Tags

  1. 2008
  2. adidas
  3. aug08
  4. book club
  5. history
  6. nike
  7. non-fiction
  8. puma
  9. shoes
  10. sports 
 

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