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Liked It1 of 1 members found this review helpful “I think this is a must read book for anyone who wants to get started with social media marketing. It brings you nicely into the subject and much further than usually any analyst report brings you, so in that sense not bad either. Any professional in the subject is happy to get through it quickly...” see full review » see other reviews » |
Didn’t Like It1 of 3 members found this review helpful “Boring, but then I had already knew of many of the examples in the book. If you are a corporate dude looking for examples of the use of "social technologies" in the enterprise, there are lots of useful stories here. If you like to read Forrester Research stuff, you are the target audience. ...” see full review » see other reviews » |
Newest Reviews
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“An easy informative read so far...”
Diane v wrote this review 2 days ago. ( reply | permalink ) Was this review helpful? Yes | No
“Great read on how to engage with your customers. ”
Brandon C wrote this review Monday, November 9 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A great and relevant perspective looking at past successes using social media. ”
Ryan K wrote this review Wednesday, July 29 2009. ( reply | permalink ) Was this review helpful? Yes | No“Great book about social media marketing and strategies.”
Tribewise wrote this review Sunday, July 19 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Based on a recommendation by an Oracle senior, i am looking forward to find out which Web2.0 strategy will work for the enterprise organisation...and which will not.”
Isman Tanuri wrote this review Wednesday, July 1 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A comprehensive overview on how social technologies are changing they way businesses connect with consumers. One way marketing pushes no longer work. It's a conversation, and you better have something valuable to add. ”
Patrick A wrote this review Sunday, June 28 2009. ( reply | permalink ) Was this review helpful? Yes | No1 of 1 members found this review helpful“I think this is a must read book for anyone who wants to get started with social media marketing. It brings you nicely into the subject and much further than usually any analyst report brings you, so in that sense not bad either. Any professional in the subject is happy to get through it quickly though. One of the best I found were the Technographics - at first sight - but when trying to do anything useful then you realize it is a little tool only. Also they have good case studies. But as it is with these real time things the stories change quickly. E.g. Credit Mutual's "If you were a banker" community is not on their website anymore. Too bad as it is the book's nearly only non-US case study.”
Ralf H wrote this review Monday, June 15 2009. ( reply | permalink ) Was this review helpful? Yes | No
“purchased via amazon.com”
Catherine E wrote this review Thursday, May 28 2009. ( reply | permalink ) Was this review helpful? Yes | No
“This is a very interesting book on the power of social media as the way forward in customer and employee interaction. Some great ideas on how to get started, and how to take things to the next level within your organization.”
Beckmania wrote this review Saturday, April 18 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Good overview of social media. I like their push for users to consider their objectives first. I'm not totally wed to detail of the technographics but I generally agree with the broad user profiling that it suggests. Lastly, I think that Forrester needs to do more work on the categorization of the types of objectives (listen, talk, etc...). I really don't think the the current framework works!”
George V wrote this review Friday, April 17 2009. ( reply | permalink ) Was this review helpful? Yes | No
