Charlene Li, Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies

Shelfari: The Site for Books & Readers

Groundswell: Winning in a World Transformed by Social Technologies

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers... (read more)

Readers

more readers (150)

Groups

more groups (2)

Other Reviews

Amazon Reviews (5)

Most Helpful Reviews

Didn’t Like It

1 of 1 members found this review helpful.

Rated 2 stars

“Boring, but then I had already knew of many of the examples in the book. If you are a corporate dude looking for examples of the use of "social technologies" in the enterprise, there are lots of useful stories here. If you like to read Forrester Research stuff, you are the target audience. Probably in the same category as Scoble and Israel's Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers - a skimmer if you are in the tech business but important and...”

bfeld’s full review »

more reviews »

Community:

Rated 4.172414 stars

Amazon:

Rated 4.5 stars

Newest Comments

(more)

kaspar said:

“Interesting book especially first two parts. What the most I like in the book are links to a lot of different examples and resources connecting to social networks which I wouldn't find otherwise
There is a post at my blog http://torino.minosiants.com/display/~kaspar/2008/05/17/groundswell”

posted Monday, May 19 2008

Shelfari: The Site for Books & Readers