Groundswell: Winning in a World Transformed by... by Charlene Li, Josh Bernoff

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Description

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every... read more

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Memorable Quotes

“Advertisers are shifting more and more of their money online”
“Anybody can put up a site that connects people with people”
“Business-to-business companies are, if anything, more vulnerable to these trends”
“If you own that institution, the groundswell will eat up your profit margins, cut down your market share, and marginalize your sources of strength”
“People are not just buying online; they are buying from each other”
“The very idea of news is changing, as bloggers jostle with journalists for scoops”
“You may go a little slower or a little faster, but you have to move forward”