Designing for the Social Web (edit title)

Shelfari edited the description of Designing for the Social Web Friday, September 18 2009.

• No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Shelfari edited the contributors of Designing for the Social Web Tuesday, July 21 2009.

• reordered the contributors.
• 1 : Joshua Porter:

Joshua approved Timothy Gray’s request to combine 2 books, including Designing for the Social Web, Monday, July 20 2009.

Shelfari edited the contributors of Designing for the Social Web Thursday, July 16 2009.

• Added a contributor: Joshua Porter: (Primary Author)

Timothy Gray edited the first sentence of Designing for the Social Web Thursday, July 9 2009.

• The Web is more a social creation than a technical one.

Timothy Gray edited the characters of Designing for the Social Web Thursday, July 9 2009.

• Changed the section title: Important People
• Added a character: Jeff Jarvis
• Added a character: Seth Godin
• Added a character: Mark Zuckerberg
• Added a character: Joshua Porter

Timothy Gray submitted a request to combine 2 books, including Designing for the Social Web, Tuesday, June 30 2009.