No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can... read more
“Humans are innately social creatures. We exhibit social behavior. … Just as humans are social, so out software must be as well”
Relying on social networks is how the vast majority of decisions are made!Highlighted by 22 Kindle customers
The applications people find most compelling allow them to excel at a single activity.Highlighted by 20 Kindle customers
Group interaction is what separates a web application from a social web application.Highlighted by 19 Kindle customers
To retain our sanity in a world of too many biased messages, we’re being forced to rely on our social circles to give us sorely needed unbiased perspective.Highlighted by 18 Kindle customers
The “I Rule” effect is when people start ignoring the software they’re using and start to feel like an expert in what the software enables. You start to get a feeling like “I Rule!”Highlighted by 17 Kindle customers
What is the primary activity our software is supporting? What features do we need to effectively support that activity? And, perhaps most importantly, what features can we leave out?Highlighted by 17 Kindle customers
Thus the challenge of social software is to design interfaces that support the current and desired social behavior of the people who use them.Highlighted by 15 Kindle customers
Thus the most important question we can ask is not “who is using your software?” but “what are people using your software doing?”Highlighted by 14 Kindle customers
Social design is the conception, planning, and production of web sites and applications that support social interactionHighlighted by 13 Kindle customers
If the interface is too confining, people won’t use it. If the interface is too flexible, people won’t know how to use it. In the middle, the sweet spot, interface designers can create powerful social software that supports the person and their personality, as well as the social environment and the groups they are a part of.Highlighted by 11 Kindle customers
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