The Open Brand: The When Push Comes to Pull in... by Kelly Mooney, Nita Rollins - Shelfari

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Description

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and... read more

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Kelly Mooney (Author)

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