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Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for... read more
First Sentence
A thousand years from now, speech-recognition technology will almost certainly be remembered as the defining innovation of the Information Revolution.
Table of Contents
Authors & Contributors
- Don Peppers (Author)
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