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Description

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work... read more

Ridiculously Simplified Synopsis

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First Sentence

Michael Kroeger: I brought in a couple of the books that you recommended the other night at the lecture.

Authors & Contributors

  1. Paul Rand (Author)
  2. Michael Kroeger

Popular Tags

  1. biography
  2. design
  3. graphic design
  4. honesty
  5. paul rand 
 

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Books That Influenced This Book

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