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Description
The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible... read more
Memorable Quotes
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“So piracy is like the force of gravity. If you're holding something off the ground, sooner or later gravity is going to win and it will fall. For digital products it's the same thing - copyright protection schemes, coded into either law or software, are simply holding up a price against the force of gravity. Sooner or later, it will fall, either because the owner drops it or because the pirates knock it to the ground.”
Chris Anderson
First Sentence
PROLOGUE - In November 2008, the surviving members of the original Monty Python team, stunned by the extent of digital piracy of their videos, issued a very stern announcement on YouTube: "For three years, you, YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. It's time for us to take matters into our own hands..."
Table of Contents
PROLOGUE
1. THE BIRTH OF FREE
WHAT IS FREE?
2. FREE 101: A Short Couse on a Most Misunderstood Word
3. THE HISTORY OF FREE: Zero, Lunch, and the Enemies of Capitalism
4. THE PSYCHOLOGY OF FREE: It Feels Good. Too Good?
DIGITAL FREE
5. TOO CHEAP TO MATTER: The Web's Lesson: When Something Halves in Price
6. "INFORMATION WANTS TO BE FREE": The History of a Phrase That Defined the Digital Age
7. COMPETING WITH FREE: Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months
8. DE-MONETIZATION: Google and the Birth of a Twenty-First-Century Economic Model
9. THE NEW MEDIA MODELS: Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online.
10. HOW BIG IS THE FREE ECONOMY?: There's More to It Than Just Dollars and Cents
FREECONOMICS AND THE FREE WORLD
11. ECON 000: How a Century-old Joke Became the Law of Digital Economics
12. NONMONETARY ECONOMIES: Where Money Doesn't Rule, What Does?
13. WAST IS (SOMETIMES) GOOD: The Best Way to Exploit Abundance Is to Relinquish Control
14. FREE WORLD: China and Brazil Are the Frontiers of Free. What Can We Learn from Them?
15. IMAGINING ABUNDANCE: Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion
16. "YOU GET WHAT YOU PAY POR": And Other Doubts About Free
CODA: Free in a Time of Economic Crisis
FREE RULES: The Ten Principles of Abundance Thinking
FREEMIUM TACTICS
FIFTY BUSINESS MODELS BUILT ON FREE
ACKOWLEDGMENTS
INDEX
Authors & Contributors
- Chris Anderson (Author)
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