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Description edit
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
When we were growing up, our mother had two idols she hoped we would try to emulate.
Table of Contents edit
Preface
Chapter One: Anatomy of an Accident
Chapter Two: The Swamp of Commitment
Chapter Three: The Hobbit and the Missing Link
Chapter Four: Michael Jordan and the First-Date Interview
Chapter Five: The Bipolar Epidemic and the Chameleon Effect
Chapter Six: In France, the Sun Revolves around the Earth
Chapter Seven: Compensation and Cocaine
Chapter Eight: Dissenting Justice
Epilogue
Series & Lists edit
This book is in Behavioral Economics Reading List. (community list)
Authors & Contributors edit
- Ori Brafman (Author)
- Rom Brafman (Author)
First Edition edit
Original Language: English
Publisher: Doubleday
Country: USA
Publication Date: 2008
ISBN: 978-0-385-52438-4
Page Count: 206
Publisher: Doubleday
Country: USA
Publication Date: 2008
ISBN: 978-0-385-52438-4
Page Count: 206
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 155.92
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