Predictably Irrational (2008) (edit title/settings)

• Rated 0 stars

“A book about irrationality.”

• Rated 3 stars

“Gives great insight to decision process we go through. Very applicable to marketing. I particularly liked his discussion about equipment sold at WilliamsSonoma. ”

• Rated 5 stars

“Interesting perspectives that go some way to explain why "common sense" is not that common”

• Rated 5 stars

“The most original and insightful book I have read in economics in some time. Ariely and his collaborators devise ingenious experiments to uncover caveats to long-held theorems in microeconomics. The prose is rich, and the book also functions as a solid introduction to behavioral economics even though the author has no degrees in economics--his 2 PhDs are in cognitive psychology and marketing. I learned a great deal from this book and found it an enjoyable read.”

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“This book was fascinating! Some of it was overlap with Tversky and Gilbert but Ariely does a nice job of relating the way we are to real situations. As I'm in the health insurance business it was interesting to learn about the issues we face in terms of consumer behavior. The part about higher costs actually improving outcomes was not good to hear :-( but was good to know.”

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“This book is an absolute page turning gem. Dan Ariely shows the fallacy of our assumption that human decision making is rational. What sets this book apart is its structure. Each chapter defines a hypothesis, test, outcome and observation all gently wrapped up in a wonderful story framework. Dan Ariely gives us a glimpse of the forces we fail to comprehend. He shows that whilst we believe we are in control, we are in fact driven not by rational logic but by our desires and needs of the context and moment. Truly Wonderful!”

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“Well written, fascinating, but sometimes one-sided.”

• Rated 4 stars

“Very interesting book about human behavior. I look forward to reading the other books by this author.”

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“Dan Ariely gives some unique insights into our irrational behaviors.”

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“For anyone wanting a better understanding of human behavior in an easy-to-read form, I highly recommend this book. Also a must read for understanding sales actions and reactions. Dan Ariely analyzes human behavior using Behavioral Economics and proves, in my opinion, that many of the models used to understand our economic choices are flawed and outdated. Most economists use theories based on people making rational decisions given the facts. Ariely proves though numerous experiments that we are in fact irrational and predictably so. I would like some of our policy makers in government to look at what we do, not what we are supposed to do, to inform their decisions. ”