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Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save... read more
Memorable Quotes
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“Have you ever stood in line for a very long time (too long), just to get a free cone of Ben and Jerry's ice cream”
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“I think it's because humans are intrinsically afraid of loss”
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“It's no secret that getting something free feels very good”
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“Or have you bought two of a product that you wouldn't have chosen in the first place, just to get the third one for free”
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“We have an irrational compulsion to keep doors open”
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“What is it about zero cost that we find so irresistible”
First Sentence
Table of Contents
Authors & Contributors
- Dan Ariely (Author)
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