Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in... read more
“Avoid <strike>unnecessary</strike> words.”
Create a clear visual hierarchy on each page > Take advantage of conventions > Break pages up into clearly defined areas > Make it obvious what’s clickable > Minimize noise.Highlighted by 467 Kindle customers
we tend to focus on words and phrases that seem to match (a) the task at hand or (b) our current or ongoing personal interests. And of course, (c) the trigger words that are hardwired into our nervous systems, like “Free,” Sale,” and “Sex,” and our own name.Highlighted by 301 Kindle customers
> What are the major sections of this site? (Sections) > What are my options at this level? (Local navigation) > Where am I in the scheme of things? (“You are here” indicators) > How can I search?Highlighted by 298 Kindle customers
If you can’t make a page self-evident, you at least need to make it self-explanatory.Highlighted by 281 Kindle customers
If your audience is going to act like you’re designing billboards, then design great billboards.Highlighted by 262 Kindle customers
When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.Highlighted by 260 Kindle customers
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.Highlighted by 187 Kindle customers
FACT OF LIFE #3: We don’t figure out how things work. We muddle through.Highlighted by 185 Kindle customers
If you’re going to innovate, you have to understand the value of what you’re replacing, and many designers tend to underestimate just how much value conventions provide. My recommendation: Innovate when you know you have a better idea (and everyone you show it to says “Wow!”), but take advantage of conventions when you don’t.Highlighted by 129 Kindle customers
FACT OF LIFE #1: We don’t read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.1 Instead, we scan (or skim) them, looking for words or phrases that catch our eye.Highlighted by 77 Kindle customers
1. Don't make me think!
2. How we really use the Web
3. Billboard Design 101
4. Animal, vegetable, or mineral?
5. Omit needless words
Things You Need To Get Right
6. Street signs and Breadcrumbs
7. The first step in recovery is admitting that the Home page is beyond your control
Making Sure You Got Them Right
8. "The Farmer and the Cowman Should Be Friends"
9. Usability Testing on 10 cents a day
Larger Concerns and Outside Influences
10. Usability as common courtesy
11. Accessibility, Cascading Style Sheets, and you
12. Help! My boss wants me to ______.
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