Don't Make Me Think (2005) (edit title/settings)

Ridiculously Simplified Synopsis edit see section history

People edit see section history

• Steve Krug: yes
• Steve Krug: Good
• Bud Collyer: Add a description of this character.
• Gary Klein
• Mary Theofanos
• Jakob Nielsen
• Janice

Quotes edit see section history

• “Avoid <strike>unnecessary</strike> words.”

• Popular Highlights from Kindle Customers

• Create a clear visual hierarchy on each page > Take advantage of conventions > Break pages up into clearly defined areas > Make it obvious what’s clickable > Minimize noise.

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• we tend to focus on words and phrases that seem to match (a) the task at hand or (b) our current or ongoing personal interests. And of course, (c) the trigger words that are hardwired into our nervous systems, like “Free,” Sale,” and “Sex,” and our own name.

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• > What are the major sections of this site? (Sections) > What are my options at this level? (Local navigation) > Where am I in the scheme of things? (“You are here” indicators) > How can I search?

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• If you can’t make a page self-evident, you at least need to make it self-explanatory.

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• If your audience is going to act like you’re designing billboards, then design great billboards.

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• When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.

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• Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.

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• FACT OF LIFE #3: We don’t figure out how things work. We muddle through.

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• If you’re going to innovate, you have to understand the value of what you’re replacing, and many designers tend to underestimate just how much value conventions provide. My recommendation: Innovate when you know you have a better idea (and everyone you show it to says “Wow!”), but take advantage of conventions when you don’t.

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• FACT OF LIFE #1: We don’t read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.1 Instead, we scan (or skim) them, looking for words or phrases that catch our eye.

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Setting & Locations edit see section history

• Amazon
• L.a.
• Yahoo

First Sentence edit see section history

Table of Contents edit see section history

Series & Lists edit see section history

Authors & Contributors edit see section history

1. Steve Krug (Author)

First Edition edit see section history

Classification edit see section history

• Library of Congress: Add the Library of Congress Classification.
• Dewey: 006.7

Subjects edit see section history

• Books › Computers & Internet › Web Development › Website Architecture & Usability
• Books › Computers & Internet › Web Development › Web Services

Links to Supplemental Material edit see section history

• Advanced Common Sense: Web page of author's consultancy.

More Books Like This edit see section history