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Description

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can... read more

Ridiculously Simplified Synopsis

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Memorable Quotes

  • “I should have computed the historic covariances of the asset classes and drawn an efficient frontier”
  • “Not only were you wrong; you were probably confident that you were right”
  • “Putting the fruit at eye level counts as a nudge”
  • “To count as a mere nudge, the intervention must be easy and cheap to avoid”

Authors & Contributors

  1. Richard H. Thaler (Author)
 

Books with Additional Background Information

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Books That Influenced This Book

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