A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away... read more
Part One Why We Can't Compete Abroad, or What Happened to Our Cojones?
1 Time to Wake Up
2 Steel Dinosaur
3 Tariffs and Trains: History's Last Spike
4 The Milk Mafia and Other Stories
5 Why Mexicans Don't Drink Molson
6 Team Canada and Tequila: The Pitfalls of Government Trade Policy, Promotion and Finance
Part Two Why All is Not Lost: How to Get from Buffalo to Beijing
7 Dragon Slayers and Depanneur Dynasties
8 Multicultural Meal Ticket, or Multiple Solitudes?
9 The Mexican Lunch, or a Mug's Game?
10 The New Approach to Parenting: What Government Can and Should Do
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