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Description
The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies... read more
First Sentence
"LOYALTY IS DEAD, the experts proclaim, and the statistics seem to bear them out."
Table of Contents
Authors & Contributors
- Frederick F. Reichheld (Author)
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