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Liked It “Seth Godin do know how to tell great stories that move the needle! You can see why some companies are trying to adopt new technologies, like Web 2.0 and social networking, yet failed to deliver any significant business results. They are trying to make a sundae out of the meatballs that they're...” see full review » see other reviews » |
Didn’t Like It “Interesting concept of how to market products, however not a very engaging read.” see full review » see other reviews » |
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“Seth Godin do know how to tell great stories that move the needle! You can see why some companies are trying to adopt new technologies, like Web 2.0 and social networking, yet failed to deliver any significant business results. They are trying to make a sundae out of the meatballs that they're selling now.
Adam P wrote this review Tuesday, October 13 2009. ( reply | permalink ) Was this review helpful? Yes | No
Follow the new rules of the game, which is exactly the same rules that meets the basic human needs to communicate, work together, and make things better.”
“Buy it at www.bookworm.ph: The Philippines' Online Bookstore”
Bookworm.ph O wrote this review Saturday, August 22 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Seth Godin's book is about marketing in a new world. He argues that for many years the model was to take an average product for average people and spend enough money promoting it (through interrupting people) and you could make a profit. That's all changed, he argues, because it was driven by scarcity of choice and a large resource of cheap attention. Obviously the opposite is true now. What happens, he asked, when people don't respond to the old messages anymore? We need a new model. He goes on to outline 14 principles of New Marketing. How does this apply to education? In every way. Our "clients" have changed but we're trying to get their attention in the same way, offering the same thing we've always offered in a world alive with choice, colour, information, entertainment, possibilities. It isn't surprising that students continue to drop out. ”
Shelley B wrote this review Saturday, August 8 2009. ( reply | permalink ) Was this review helpful? Yes | No“Interesting concept of how to market products, however not a very engaging read. ”
Joanna E wrote this review Wednesday, August 5 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Meatball Sundae, Is Your Marketing Out of Sync? by Seth Godin. I'm a Seth Godin fan, mostly for his straight talk on marketing subjects that goes easy on the jargon.
Lori Martinek wrote this review Monday, April 13 2009. ( reply | permalink ) Was this review helpful? Yes | No
Example: 'A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.'
In order to be successful with such marketing techniques, Godin writes, a company must change its practices across the board. 'Otherwise, you're just putting whipped cream on a meatball.'
Meatball Sundae goes on to list 14 trends that 'no marketer can afford to ignore'. What you should really take away from reading it? That having 5,000 people who want to hear your message is much more valuable than reaching five million who don't. This is the number-one piece of advice that I have always given to my clients ... along with 'Focus on benefits, not attributes, always'. ”
“The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today’s evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because “ideas that spread through groups of people are far more powerful than ideas delivered at an individual.” He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service. ”
getAbstract wrote this review Monday, March 9 2009. ( reply | permalink ) Was this review helpful? Yes | No
“For anyone that is still trying to figure out what 'new marketing' means this is the book for you. This book will explain to you that its not about applying old marketing techniques with the new tools of today. Its about reshaping your business.”
Kevin D wrote this review Friday, February 20 2009. ( reply | permalink ) Was this review helpful? Yes | No
“The best book this year on effectively integrating new and traditional media. Seth Godin is a genius and you're (probably) not. Don't you think it *might* be worth a look -- especially to your WALLET?”
Radio Caffeine wrote this review Wednesday, September 24 2008. ( reply | permalink ) Was this review helpful? Yes | No
“I love reading Seth Godin's ideas and I notice that I get more out of what he is writing when I'm reading it alongside other books. I guess it helps me translate marketing into what I'm having to think about and work through.
geoffreybaines wrote this review Wednesday, May 21 2008. ( reply | permalink ) Was this review helpful? Yes | No
The thing that captured my attention most of all is what he shares about a movement having an advantage over big organisations in commitment.”
