Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin - Shelfari

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Description

“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start... read more

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Before Advertising, there were hundreds of thousands of companies.

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