Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back (edit title)

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1. 

   Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

   Hardcover, 302 pages, published in 2008 by McGraw-Hill. | see this at Amazon.com »

   ISBN: 0071545212

   
2. Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it BackRohit Bhargava

   Personality Not Included: Why Companies Lose Their Authenticity, and How Great Brands Get It Back

   Paperback, 256 pages, published in 2008 by Irwin/McGraw-Hill. | see this at Amazon.com »

   ISBN: 0071545220

   
3. Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back

   | see this at Amazon.com »