The book provides a brief look at the Philippines' leading entrepreneurs and how they made their money. Individuals looked at include: Eugenio Lopez; Carlos Araneta; Paolo Bediones, Jaime Zobel; John Gokongwei; Vivienne Tan; Raul Concepcion; Vicky Belo; Paolo Bediones; Manny Pangilinan; Bienvenido Tantoco; Manny Villar and many more. (read review)