Authenticity: What Consumers Really Want by II Pine, James H. Gilmore,... - Shelfari

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Description

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy... read more

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James H. Gilmore (Author)
B. Joseph Pine

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