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Description

Showing how to "motivationally transform" an entire organization, Spitzer supplies a completely new approach to an age-old dilemma, explaining how to identify "motivators" that exist in a company, find ways to increase them, uncover "demotivators"--and reduce or eliminate them--and weave the... read more

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First Sentence

There is a motivation crisis in American industry, and the symptoms are all around us: low productivity, quality problems, poor customer service, costly accidents, high absenteeism, increased violence in the workplace, and declining morale, to name but a few.

Authors & Contributors

  1. Dean R. Spitzer (Author)
 

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