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Liked It “Crowdsourcing, the wisdom of the crowds, no one of us is smarter than all of us, or any other moniker you want to use to describe this movement does not fully explain its awesome power to leverage knowledge and create wealth. |
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“It's a light and easy to read books. With thousands of examples, but somehow i think it needed some more in depth analysis upon the "we" and crowd sourcing thing.
Anantya V wrote this review Sunday, March 9 2008. ( reply | permalink ) Was this review helpful? Yes | No
First of all: it's an interesting title "we are smarter than me". Collective intelligence and collective collaboration turns out to be one interesting subject. The books full of real life example of what "collective" could do for your brand/business. In the end its all about you embrace it and use it to your maximum advantage.
In chapter one, readers will learn the importance of "we". As the new media such as wikis, blogs, and social networking are all in the benefit of we. Amazon is one of the company that sees the opportunity in "We" and use it to fix its site feature and navigation. By harnessing the power of the crowds, business can make better decisions and bigger profit
Chapter 2 highlight the ability of "we" in the new position as R7D. The crowd would love to gives insight and help brand to create new product. Another plus points is, because we create the product, then we are guaranteed to love the product.Along the way, brand should prepare for a proper incentives for "we".
Chapter 3 unveils the nature of the crowd to freely over help. Customer will love to gives feedback and input to product/brand. Crowd also like of they know that they could tell their friends/fellow crowd.
Chapter 4,tells about how good "We" plays the sales and marketing part. Customer are the good connectors to other potential customer. So its a better tactics to grab hat special we and endorse them with knowledge about your brand.
Chapter 5, if "we" build it, we will come. The appearance of contributors to brand plays an essentials part.
We can perform task faster, better and cheaper than individuals. If you are planning to approach "We". Approach it wisely, you'd better let "we" run the show and be the star. Only by doing it you could get the fresh and powerful ideas.
Things to be aware of:
1. Even if the communities have self correcting capacities; bad info gets corrected. But still prepare to open your eyes and get ready if you have to step in and straight the matter right.
2.To create a community you need critical mass of good minds and spur them to sparks off each others
3. The main target of community are they who have a clear interest towards the organization. Secondary target are bright people who like to share their thoughts. Size of member also matters, so community must be large and smart enough to fill in content and correcting mistakes.
4. Thank you note for member of the community is somewhat important. Point system for instant and sample for special members is another.
5.Communities take time to develop and attract characters who share a common interest cannot be accomplished overnight
”“Crowdsourcing, the wisdom of the crowds, no one of us is smarter than all of us, or any other moniker you want to use to describe this movement does not fully explain its awesome power to leverage knowledge and create wealth.
Ron B wrote this review Thursday, February 21 2008. ( reply | permalink ) Was this review helpful? Yes | No
I don't view this movement as a substitute to corporate-generated content, but rather a necessary complement. The business world didn't invent the Internet (nor did AlGore) and it simply can't control it like a PR function. This is an interesting book just for the Web sites and different business models it discusses.”
“Book Review: We Are Smarter Than Me
MikeySmiley wrote this review Sunday, January 20 2008. ( reply | permalink ) Was this review helpful? Yes | No
by Barry Libert & Jon Spector & Thousands of Contributors
Tagline: How to unleash the power of crowds in your business.
I work for an Internet company where the talk is increasingly of UGC - User Generated Content.
As a internet business you have two options: you can either create all of your content yourself (old school), or you can let your users create the content for you (hip & trendy). In reality the choice is not so simple & both approaches pose their own unique problems. It is expensive to create all of your own content. Plus it assumes that you are the expert in your area & people will want to hear what you have to say. On the other hand there are serious risks with letting your users create the content. You lose control & you shift from being a creator of content to bring a moderator of content.
As nearly always in life the right answer lies somewhere in the middle. It all depends of what information your site is providing or selling. I picked up this book hoping that it would help in approaching this conundrum. Currently there are plenty of books addressing the same questions. Wisdom of Crowds, Convergent Culture etc....The best I have read to-date is Wikinomics which is a smart book & in the league of better than average business books (in the league of: The World is Flat).
So, to the book.
Must comment first on the layout & design of the book. It does not look like your normal paper or hard back book. It is an odd shape - almost pocket size, encouraging you to bring it with you or leave it within arms reach. The book contains a lot of graphics tied into the themes of the book. This makes is very approachable & does succeed in making it less stuffy somehow.
The books main premise is that the crowd knows best & the way to run a business intelligently is to harness the power of the crowd. How far can this idea be applied. To design, to business problems, to raising debt etc. The authors try & demonstrate through real world examples how far this idea can be applied with success.
If you do not want to buy the book but want to review some of the leading pioneering company that have blazed a trail in working innovatively with their communities, find details by chapter below.
Chapter 1 Look what we can do
“If at first the idea is not absurd, there is no hope for it”, Albert Einstein.
Crowdsourcing
Example of Amazon
Ch 2. Go from R&D to R&We
Communities spot new market opportunities.
General Mills, Kraft, Linen Lab, Procter & Gamble & Brewtopia.
Ch 3. How may we help we?
Communities improve service & satisfaction.
Bradbury software, Cookshack, Intuit & PMI Audio Group.
Ch 4. Customer, Sell Thyself
Use communities to reduce selling & marketing costs.
Mastercard, Nike & Portland Trailblazers
Ch 5. If we build it we will come
Communities help find best business practice
iStockphoto, Reevoo, ThisNext & Zebo.
Ch 6. Welcome to the world bank of we.
Communities funding business growth.
Prosper
Ch 7. Make everyone a c-we-o.
Communities managing a company.
TheBusinessExperiment.com
Ch 8. Lead from the rear.
Key lessons from wearesmarter.org
Did I find this book useful - Yes.
The book presents some really interesting real world examples. Each shows a company that got it very right. These companies managed to harness the power of its users to help achieve their business objectives. Would have liked some more details on each case. I am sure many of the companies took years of refining their approach before the real contribution of its communities kicked in.
This book made me think further about the issues involved in crowdsourcing. I plan to re-read the book while logging onto the real world sites & maybe even joining one or two of the communities.
Site for the book www.wearesmarter.org
For more book reviews visit www.interwoveness.com
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