Wikinomics (edit title)

• Rated 4 stars

“Love the details given surrounding the birth and growth of wikipedia.”

• Rated 5 stars

“Review from Shelfari:
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.”

• Rated 3 stars

“Kind of obvious stuff to someone already so immersed in web 2.0 culture, but this would be a great read for the middle-aged crowd.”

• Rated 4 stars

“a test review”

• Rated 2 stars

“This guy got paid HOW MUCH to write this book? Puh-lease! ”

• Rated 5 stars

“Great book to understand how mass collaboration will change the way we are doing business and innovate.”

• Rated 5 stars

“The world of business, commuincations and marketing is changing so fast we just can't keep up so just read this great resource.”