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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (edit title/settings)

by Richard Maxwell (Author) (edit contributors)

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"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What... read more

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  1. Richard Maxwell (Author)

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