Microtrends: The Small Forces Behind Tomorrow's Big Changes (edit title)

Tim W edited the quotations of Microtrends: The Small Forces Behind Tomorrow's Big Changes Wednesday, September 16 2009.

• Added a quotation: “The whole idea that there are a few huge trends that determine how America and the world work is breaking down. There are no longer a couple of megaforces sweeping us all along. Instead, America and the world are being pulled apart by an intricate maze of choices, accumulating in “microtrends” – small, under-the-radar forcse that can involve as little as 1 per cent of the population, but which are powerfully shaping our society… Small is the new big.”
• Added a quotation: “There is no One America anymore, or Two, or Three, or eight. In fact, there are hundreds of Americas, hundreds of new niches made up of people drawn together by common interests.”

Tim W edited the quotations of Microtrends: The Small Forces Behind Tomorrow's Big Changes Wednesday, September 16 2009.

• Added a quotation: “The art of trend-spotting, through polls, is to find groups that are pursuing common activities and desires, and that have either started to come together or can be brought together by the right appeal that crystallizes their needs. … It is those groups that can tip an election, make or break a business, or trigger a social movement. They make a huge difference, and yet many conventional commentators on society either don’t see them or deny them outright.”

Tim W edited the summary of Microtrends: The Small Forces Behind Tomorrow's Big Changes Wednesday, September 16 2009.

• In/famous Clinton pollster, Burson-Marsteller CEO and Bowser look alike claims that small-scale, niche trends, identifiable through statistical analysis, are the key drivers for societal change. A long bow, stretched WAY too far for its own good.

Tim W edited the ridiculously simplified synopsis of Microtrends: The Small Forces Behind Tomorrow's Big Changes Wednesday, September 16 2009.

• Added: small-scale, niche trends, identifiable through statistical analysis, are the key drivers for societal change.

Timothy Gray approved MaxVT’s request to combine 2 books, including Microtrends: The Small Forces Behind Tomorrow's Big Changes, Friday, September 11 2009.

MaxVT submitted a request to combine 2 books, including Microtrends: The Small Forces Behind Tomorrow's Big Changes, Friday, September 11 2009.

Shelfari edited the description of Microtrends: The Small Forces Behind Tomorrow's Big Changes Saturday, August 1 2009.

• "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

Shelfari edited the contributors of Microtrends: The Small Forces Behind Tomorrow's Big Changes Wednesday, July 22 2009.

• Added a contributor: E. Kinney Zalesne: (Primary Author)
• Added a contributor: Mark J. Penn: (Primary None)
• Added a contributor: Mark Penn: (Primary None)