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Description
"The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The... read more
Ridiculously Simplified Synopsis
Summary
In/famous Clinton pollster, Burson-Marsteller CEO and Bowser look alike claims that small-scale, niche trends, identifiable through statistical analysis, are the key drivers for societal change. A long bow, stretched WAY too far for its own good.
Memorable Quotes
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“The art of trend-spotting, through polls, is to find groups that are pursuing common activities and desires, and that have either started to come together or can be brought together by the right appeal that crystallizes their needs. … It is those groups that can tip an election, make or break a business, or trigger a social movement. They make a huge difference, and yet many conventional commentators on society either don’t see them or deny them outright.”
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“The whole idea that there are a few huge trends that determine how America and the world work is breaking down. There are no longer a couple of megaforces sweeping us all along. Instead, America and the world are being pulled apart by an intricate maze of choices, accumulating in “microtrends” – small, under-the-radar forcse that can involve as little as 1 per cent of the population, but which are powerfully shaping our society… Small is the new big.”
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“There is no One America anymore, or Two, or Three, or eight. In fact, there are hundreds of Americas, hundreds of new niches made up of people drawn together by common interests.”
First Sentence
Table of Contents
Authors & Contributors
- E. Kinney Zalesne (Author)
- Mark J. Penn
- Mark Penn
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