“Satire waaaaay ahead of its time (a good dose of silliness, too).
How many popular satirists and comics over the past three decades had their comic sensibilities shaped from the first by all things MAD?
(With the mad geniuses at MAD itself surely influenced by Twain,
Dickens, SJ Perelman, Lenny Bruce, the 60's anti-establishment values...and... and... and...)
MADVERTISING is as much about the clever (or diabolical) ways companies (and their agents) sell their snake oil as it is about the naive, venal, post-war American consumer.
Ironically, it's also a terrific intro to "Branding."
Classic, timeless, and of course, hilarious.”
