Coolhunting: Chasing Down the Next Big Thing by Peter Gloor, Scott Cooper - Shelfari

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Description

What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the ... read more

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Peter A. Gloor (Author)

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