Watch This! Listen Up! Click Here!: Inside the Billion Dollar Business that Pays for the Media You See, Read, and Hear (edit title)

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Liked It Rated 5 stars “One of the best books outlining the importance of integrating new media with traditional media. Most surprising info about the book? It was written by an AGENCY GUY!!!” see full review » see other reviews »

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  • Rated 3 stars

  “While it revolves around media planning, it does a pretty good job explaining how audiences have learned to ignore ads, and its up to advertisers to think of creative, engaging ways to connect with their target. Shouting at them no longer works. You need to catch their attention. Also, the last chapter serves as a good introduction to how new media will be transforming the industry. ”

  Patrick A wrote this review Sunday, June 28 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “One of the best books outlining the importance of integrating new media with traditional media. Most surprising info about the book? It was written by an AGENCY GUY!!!”

  Radio Caffeine wrote this review Wednesday, September 24 2008. ( reply | permalink ) Was this review helpful? Yes | No