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Description

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies,... read more

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Authors & Contributors

  1. David Verklin (Author)

Popular Tags

  1. business administration 
 

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