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Description
Right here. Right now. Tailored to me. Served up the way I like it. If the new consumers spelled their expectations out on a billboard, then this is what you would read. From the author of Relationship Marketing comes a pathbreaking book on doing business in a real time world -- one in... read more
First Sentence
TECHNOLOGY AND SOCIETY shape and reshape each other ceaselessly, like tireless meshing gears in a perpetual motion machine.
Table of Contents
Authors & Contributors
- Regis McKenna (Author)
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