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Description
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The... read more
First Sentence
An old Greek legend tells how the ruler of Crete, King Minos, has an underground maze, the Labyrinth, constructed near his palace to serve as an escape-proof prison for the infamous Minotaur-a ravenous monster who is half man and half bull.
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