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Most Helpful Reviews

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Liked It

Brent Watson
  • Rated 4 stars

This book lacked depth and was somewhat obvious in many areas, but I none-the-less found it to be a great reminder of the power of analytical thinking and decision making. As a Business Intelligence, Enterprise Search / Information Access, and now Web Analytics veteran, I can say that this is a...

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Didn’t Like It

1 of 1 members found this review helpful
Richard R
  • Rated 2 stars

As with so many trendy business books, this one has little value beyond the introduction. The examples are fairly interesting but general. Not surprisingly, companies are just not going to share that much detail about their internal processes. So that leaves the reader with little that can be put...

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Newest Reviews

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  • Brent Watson
      • Rated 4 stars

    This book lacked depth and was somewhat obvious in many areas, but I none-the-less found it to be a great reminder of the power of analytical thinking and decision making. As a Business Intelligence, Enterprise Search / Information Access, and now Web Analytics veteran, I can say that this is a well chosen set of case studies to bring your mind back to a focus on analysis. If I were to ask for one major change, it would be for the authors to have let me write the technology chapter :-)

    Brent Watson wrote this review Tuesday, October 27 2009. ( reply | permalink ) Was this review helpful? Yes | No
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    Peter van der Reijden
    0 of 1 members found this review helpful
      • Rated 1 stars

    Here's the book in 20 seconds: competing on analytics is possible in almost any field or function, only limited by your creativity and the availability of data. It leads to better performance but is really, really hard and you need a strong champion within the company.

    I would have liked a more detailed overview of the steps required to incorporate such a capability in your business, but I figure it's hard to do so without becoming too technical.
    Had a hard time finishing it.

    Peter van der Reijden wrote this review Saturday, June 27 2009. ( reply | permalink ) Was this review helpful? Yes | No
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    Richard R
    1 of 1 members found this review helpful
      • Rated 2 stars

    As with so many trendy business books, this one has little value beyond the introduction. The examples are fairly interesting but general. Not surprisingly, companies are just not going to share that much detail about their internal processes. So that leaves the reader with little that can be put to use.

    I'm now convinced that I should compete in part on analytics and that I need to convince senior leadership of this importance. But I haven't learned how to do it.

    Richard R wrote this review Friday, October 10 2008. ( reply | permalink ) Was this review helpful? Yes | No
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    Ron  B
      • Rated 5 stars

    Davenport is on the fore-front again with this work. It looks at companies that are at the leading edge of using analytics to predict customer behavior, from the Amazon and CEMEX to Harrah's, Procter & Gamble and Best Buy.

    Once again, I don't agree with everything in this book. He seems to place way too much emphasis on data, information and analytics, claiming it will help companies get and keep the best customers. But value does that, not being efficient, or ultraefficient, or using the right KPIs for that matter. The book focuses on large companies since they seem to be the only ones with the resources to implement these ideas, but there's no doubt it would be useful for all leaders to consider what they measure and how it helps predict the future.

    Ron B wrote this review Tuesday, February 12 2008. ( reply | permalink ) Was this review helpful? Yes | No
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    Dan A
      • Rated 2 stars

    Great content, stodgy presentation. "Super Crunchers" was a lot more fun to read - and it also got away from business applications to talk about healthcare, education and public policy. If you'd be open to reading a 240-page HBR article, you'll like this book.

    Dan A wrote this review Thursday, December 27 2007. ( reply | permalink ) Was this review helpful? Yes | No
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    JczTampa
      • Rated 3 stars

    A little more than the average user is looking for. More textbook like than needed.

    JczTampa wrote this review Monday, October 1 2007. ( reply | permalink ) Was this review helpful? Yes | No
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